The Iran conflict between the US and Israel on the one hand and Iran on the other, which broke out on February 28, 2026, has now been ongoing for six months. Although the Gulf states are not parties to the conflict themselves, they have repeatedly been the target of military attacks by Iran since February 28, 2026. After military clashes initially came to a halt following the entry into force of a ceasefire in early April 2026, there was initially hope that the Gulf region would be able to return to its accustomed stability relatively quickly. However, renewed attacks by Iran on individual Gulf states during the ceasefire phase quickly demonstrated the fragility of the ceasefire. On June 18, 2026, the US and Iran signed a Memorandum of Understanding in which both parties committed, among other things, to the immediate and permanent cessation of military operations. The framework agreement expired 60 days after its signing, specifically in August 2026. As a result of these developments, the Gulf region finds itself in a situation between war and peace six months after the outbreak of the conflict. Daily life in the Gulf states continues as usual, and businesses and investors in the Gulf states are pursuing their business activities as per usual, but have also been facing new challenges since the outbreak of the conflict, which they must address with adaptation strategies.